Withdrawing money and avoiding launching projects is typical behavior during the market slowdown. However, while all of your competitors also act this way, a good strategy would be to do the reverse thing, launch STO, and start fundraising, as the crisis is the best time to create projects and seek investments.
Still, when all assets are falling, you need to craft your offer carefully to persuade investors that your business will succeed. An excellent approach is positioning the investment a company offers as a unique asset class. One unique structure to distinguish the desired offering from everything else on the market is a security token.